Marketing Firm’s Corporate Realignment to Support Integrated Marketing Initiatives and Position Agency for Continued Growth
Columbia, Md. – November 19, 2009 – Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, announced today the appointment of Patrick Hennessy and Tim Berry – both 12-year veterans of Merkle – to the newly created positions of co-presidents. The change comes as Merkle consolidates its core operating units, including technology, data, analytics, strategy, creative and production management, as well as all business development and client management resources – all of which will report to Hennessy and Berry.
David Williams, Chairman and CEO of Merkle said, "With the corporate realignment, we are positioning the agency for dramatic and substantial growth over the next decade. Our integration will enable us to deliver our services more efficiently and optimize our clients’ marketing programs to ensure successful outcomes. I am extremely pleased to be appointing Tim Berry and Patrick Hennessy as co-presidents, and I am completely confident in their leadership and ability to take on expanded roles. Together, we are fully committed to growing the business for many years to come. I have never been more passionate and excited by the opportunities ahead for Merkle and our clients."
Patrick Hennessy and Tim Berry both joined Merkle in 1997, playing key roles in building the organization from 80 employees and $19 million in annual revenue to more than 1,000 employees and estimated 2009 revenue of $240 million. Hennessy first came to Merkle in a business development role, but quickly rose to the ranks of executive vice president and group leader of the Commercial Markets Group, where he and Tim Berry worked hand-in-hand to oversee the delivery of data-driven marketing solutions to Merkle’s clients. Tim Berry joined Merkle as the company’s first statistician. In addition to co-developing corporate integration and client engagement initiatives, he also played a key role in implementing the agency’s quantitative growth strategy. Today, Merkle employs over 125 statisticians in the U.S. and China who provide the analytic support for Merkle’s unique customer relationship marketing approach.
Tim Berry said, "I’m very excited to be working with Patrick in the role of co-president and building Merkle into the number one customer relationship marketing agency in the world. Philosophically, our leadership and management approach is the same. Our passion and goal is to drive better marketing results for our clients and make them look like superstars within their organizations. Merkle has always had a tremendous client portfolio, and we are fully committed to maintaining our momentum and focus on developing best-in-class marketing strategies and solutions for our clients."
Patrick Hennessy said, "Over the years, Tim and I have developed a working relationship that we believe has produced greater results then if we worked independently – essentially, a ‘one-plus-one equals three’ approach. We’ve put a huge amount of our time and focus on getting great people and helping them work as a team, because we know it will drive the best results for our clients and for the company. Tim and I are both passionate about Merkle and we are really excited to be working even more closely with David to help him develop and execute on the vision to become the leading customer relationship marketing agency in the industry."
Merkle is one of the nation’s largest and fastest growing customer relationship marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
