Jeff Wiltrout is vice president and general manager of Merkle’s Healthcare Group. Jeff has more than 15 years of relationship marketing experience, with most of this time focused within the pharmaceutical and healthcare industries. Jeff has extensive experience integrating strategy, technology, and customer insights to produce successful relationship marketing solutions.
Jeff joined Merkle in 2008 from GlaxoSmithKline (GSK), where he held several positions, including director of integrated marketing and media services. In this role, Jeff was responsible for leading customer relationship marketing strategy, planning, and internet promotions for many of GSK’s brands. Jeff previously held learship positions at MeadJohnson Nutitionals, a dvision of Bristol-Myers Squibb, within that company’s relationship marketing and e-business organizations.
Highlighting his deep expertise and impact in the pharmaceutical space, Jeff was named as one of the “100 Most Inspirational People in the Life Sciences Industry” by PharmaVoice Magazine. Jeff holds a PhD in organizational psychology with a concentration in business from Ohio University.
