Tammy Benedict is vice president and general manager of Merkle’s Travel and Entertainment Group. Tammy leads a team of customer relationship and database marketing experts dedicated to top-tier clients in industries such as hotel and hospitality, cruise, gaming, airline, online travel, media, adventure and theme parks, and others.
With more than 20 years of sales and marketing experience, Tammy was previously senior vice president, marketing at DIRECTV. In other positions over the course of her career, Tammy worked for McKesson Water Products, AT&T, and Pacific Bell.
Tammy is a frequent speaker at DMA conferences and other events. She holds a BA in mathematics.
