Will Bordelon is vice president and general manager of Merkle’s Retail Banking and Consumer Finance Group. Bringing more than 11 years experience in relationship marketing, Will leads a dedicated team of industry experts to support Merkle’s retail banking and consumer finance clients in defining and executing customer relationship marketing strategies that drive value for their businesses.
Before joining Merkle in 2008, Will spent five years in the Asia Pacific for Acxiom Corporation as a member of Acxiom’s regional leadership team. In this role, he led sales and marketing teams based throughout the region and worked with leading global brands such as American Express, Disney, Dell, MSN, and Esprit, to define and implement region-specific CRM strategies. Prior to his overseas assignment, Will previously worked five years with Acxiom in the US.
Will holds a BS in international economics from Louisiana State University.
