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DAY 1

BREAKOUT SESSION Part 1

Getting Social: Integrated Social Marketing

Heather Frick, Director, Strategic Services, Enterprise Strategy Group, Merkle

Building Currencies: Value Segmentation as a Common Currency

Brad Jones, Director, Quantitative Solutions Group, Merkle &
Dan Bernard, Director of Marketing, The Hartford

This is the Year! Mobile Marketing: An eCRM Approach

Mike Ricci, VP, Innovation and Incubation Group, Merkle &
Chris Wayman, VP & GM, Innovation and Incubation Group, Merkle

BREAKOUT SESSION Part 2

Customer Portfolio Management: Investing in the Customer

Jeriad Zoghby, PhD, Customer Centricity Practice Leader, Merkle &
Kristen Nolte, Head of Global Consumer CRM, Dell

The View from the Digital Consumer

Lori Connolly, Director, Research & Analytics, Merkle

Our Take on the Loyalty Landscape

Howard Schneider, VP, Loyalty Practice Group, Merkle &
Richard Metzner, VP, Loyalty Practice Group, Merkle

Get to Know Me: Developing New Insights to Engage Customers

Rich Fleck, VP, Strategic Services, Enterprise Strategy Group, Merkle

 

DAY 2

BREAKOUT SESSIONS Part 1

Going Global? If So, You’ll Need a Guide to Assist in Your Data Sourcing Strategy

Marc Fanelli, VP, Content Solutions Group, Merkle

Incremental Value: Stop Wasting Marketing Dollars on Consumers That Will Respond Anyway

Shirli Zelcer, Director, Quantitative Solutions Group, Merkle &
Paul Jackson, Global CRM Consumer Communication Strategist, Dell

The Road to CRM 2.0: Ten Lessons on the Journey to Customer Centricity

Chris Crayner, CSO & SVP, Enterprise Strategy Group, Merkle

Optimizing Customer Engagement With Digital Data Integration

Tom Maggio, Sr. Director, Technology Solutions Group, Merkle

BREAKOUT SESSIONS Part 2

Keeping It Clean: CRM Starts With Customer Data Accuracy

Rod Ford, President & CEO, CognitiveDATA

Damn the Cuckoo Clocks! Ideas on Inspiring Great Creative Work from Your Agency

Mark Weninger, Chief Creative Officer, Merkle

Best Practices in Marketing Mix Optimization and Healthcare Case Study

Ozgur Dogan, VP, Quantitative Solutions Group, Merkle &
Scott Nuernberger, VP, Quantitative Solutions Group, Merkle &
Larry Levine, Manager of US Demand Realizations Analytics, Eli Lilly

Digital Media Optimization: Future of Digital Display Advertising as a Direct Response Media

Jeff Clayton, VP, Innovation and Incubation Group, Merkle

BREAKOUT SESSIONS Part 3

Leveraging Segmentation to Drive Enhanced Dynamic Content

Meredith Morgan, Director, Quantitative Solutions Group, Merkle

Building Currencies: Value Based Media Currency

Mike Lazzaro, VP, LogicLab Group, Merkle

Household Addressable TV Advertising: Get Ready to Unleash the Power of Advertising, Direct Marketing & CRM

Claudio Marcus, EVP, Visible World

NWF’s Gulf Oil Spill Crisis: Harnessing Email, Social, Mobile, Online and the Rest of the Interactive Toolset to Drive Results

Michael Ricci, VP, Mobile Practice Leader, Merkle
Anne Senft, VP, Membership & Online Marketing, NWF