For more information visit the Retail Marketing Conference site.
Gaylord Palms Convention Center
Orlando, Florida
May 24th-27th, 2010
Speaking Session: Mobile Marketing Techniques for Retailers
Speaker: Mike Ricci, VP, Mobile Solutions
This half-day intensive will delve into the driving forces behind the explosion of mobile by sharing industry trends and metrics. It will showcase case study examples of how mobile is being used to successfully market consumers in the retail environment and how effective mobile programs are seamlessly integrated into the web, email, social media, broadcast, outdoor, print and direct mail. From mobile couponing to designing mobile loyalty programs that produce results, this intensive will teach you how to develop your own successful mobile campaign strategy and pick the right partners to deploy it. You'll also learn what emerginig technologies and smartphone applications will soon play a vital role in driving powerful mobile commerce initiatives for retailers.
