Analytics is the backbone of what we do as a database marketing agency. The primary reason for Merkle’s success and growth as an organization is our dedication to an information-based approach. We have over 100 statisticians and marketing analysts who build and maintain over a thousand models and analytical projects annually.
Data by itself is next to useless. Businesses must learn to develop the data they receive into valuable knowledge, and act upon the opportunities available to them. At Merkle, we help you leverage your data to not only pinpoint profitable customers, but to create lasting relationships with these customers, yielding greater long-term profitability. Our sophisticated database marketing tools help you maximize these customer relationships by making timely business decisions, developing retention strategies, and targeting your customers in the most effective way.
These steps help you to increase customer satisfaction and loyalty, and enhance the value of each customer over time. Our advanced analytical services include media mix optimization, predictive modeling, customer segmentation, lifetime value analysis, and marketing program analysis.
At Merkle, we don't offer you "canned" solutions to your marketing problems. Rather, our philosophy is to understand and learn more about your marketing needs and objectives before recommending a specific course of action. We listen to your needs and goals, and then develop a customized solution for each of them.
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Quantitative Solutions
