Creative Services employs the unique Merkle approach to direct marketing: Think Brand. Act Direct. This is based on discipline and intellect and supercharged with creative passion and innovation.
From acquisition and customer on-boarding through cross-sell/up sell, retention, and engagement programs, we help B2B and B2C clients acquire, grow, and retain more profitable relationships. Merkle starts with data and insights about the audience, marketplace, products and brand. We then clearly define situations and uncover new opportunities to develop targeted messages that deliver positive brand impressions and motivate response.
Our clients are part of the creative development process. We engage them early on to ensure we provide more concepts with a greater range of creativity and then refine our best ideas together. As a result, we have multiple control positions within some of the most competitive markets and we continue to help our clients combat parity in the marketplace and clutter in the media with new ideas, new messages that are on-brand and deliver results.
Even the best marketing strategy is rendered meaningless with poor execution. Merkle believes the execution of marketing campaigns is a strategy unto itself. We occupy a unique position in the market as we have built Campaign Execution processes, team and technologies (Campaign Execution System™) focused on the development of high-version, rapid-development programs that support our data driven insights and enhanced segmentation strategies. Our graphics, editing, client and production teams work as a coordinate engine to crank out very complex programs each day.
Clients often turn to us when they need to design and execute new product launches or new programs including triggers, on-boarding, seasonal, and referral. Our launch times are measured in weeks vs. months and our ability to interact with other agencies, internal groups and existing suppliers makes our execution services more like a partner in your process vs. an stand alone “service.” We also measure our performance, self report our status throughout the day and proactively produce recommendations to enhance the process via Client Performance Review & Planning meetings. It is because of this mindset that we are able to develop, produce and flawlessly execute high-volume, highly versioned direct marketing programs for the nation’s top direct marketers.
