Marketing technology is either an enabler or an inhibitor. Our goal is to ensure that technology provides the best platform for our clients to maximize marketing results. We are always looking for current and emerging technologies and opportunities for our clients to maximize the use of technology. Merkle’s R&D team meets on a regular basis to review Merkle’s technology roadmap and discuss new potential solutions.
We design, build, and maintain Merkle Knowledge Centers that enable organizations to reduce data-processing timeframes, increase marketing efficiency, and aggressively apply database marketing strategies to direct marketing programs. The customized solutions that we deliver allow you to bridge the gap between database marketing strategy and implementation, which can lead to significant improvements in time to market, knowledge expansion, and program profitability.
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Merkle Knowledge Center
Using a variety of database tools, including Oracle, SQL Server, Alterian, E.piphany, Netezza, SAS, Business Objects, Linux, and Windows 2003, we build Merkle Knowledge Centers that provide answers to important marketing questions for America’s top consumer brands and leading nonprofit organizations.
