Tim Berry is co-president of Merkle and alongside Patrick Hennessey jointly leads and manages Merkle’s business. He brings more than 20 years of experience in database marketing and customer relationship management. Tim has worked to build and implement database marketing programs and strategies in a wide variety of industries for leading companies such as American Express, Continental Airlines, DirecTV, GEICO, and Hyatt Hotels, to name a few.
Prior to joining Merkle, Tim worked for AT&T Bell Laboratories as a consultant from 1990 to 1995. He was formerly with direct marketing agency Rapp Collins Worldwide where he built and led the analytical group. Tim joined Merkle in 1997 to build its analytical group, and joined with Patrick Hennessey to grow the company’s Data Solutions Group to annual revenues of $30M.
In 2007, Tim led Merkle’s entire Client Management Group, including analytics and data services, where he built the analytics group to more than 100 statisticians. In 2009, was named to lead Merkle as co-president alongside Patrick Hennessey. In addition to leading and managing the company, Tim and Patrick work with Merkle chief executive officer David Williams to set Merkle’s vision and customer relationship marketing approach.
Tim holds a Master’s degree in statistics from the University of Minnesota.
