(a DIRECT Magazine webinar series)
This webinar has expired
Most e-mail marketers test. But how many are doing it in an effective way? Specifically, how many are using their tests to drive advanced segmentation and multivariate targeting?
We’d say less than half.
Some firms are mired in manual processing. Others find it hard to obtain corporate buy-in. In many cases, the marketers are simply overwhelmed with data. They delve into response analysis without understanding the cause and effect. But there is a better way. It’s called multivariate testing, and it should be at the top of every e-mail marketer’s to-do list.
How good is this new approach? In short, multivariate testing will help you isolate the tactics that have the greatest impact on consumer response. And you’ll be able do it quickly, no matter how many sources of data you have.
Want to know more? Tune in for a Direct Webinar on the subject sponsored by Merkle|Quris. Our speaker will explain the role of multivariate testing in e-mail marketing, and tell how to use the resulting data to achieve better targeting.
You will learn:
- How to use multivariate test designs
- How to incorporate real-time analysis into the data stream
- How to reduce your manual processing and other “data inhibitors
- How to align tactics with response
This panel includes:
Katie Cole
Vice President, Analytics and Research, Merkle|Quris
Ray Schultz
Editorial Director
DIRECT Magazine
