Craig Dempster is executive vice president and chief marketing officer at Merkle. Craig directs Merkle’s lead generation, vertical marketing, and corporate marketing communications functions, including public relations, events, and advertising. He also leads Merkle’s Product and Technology Innovation group.
Previously, Craig was corporate vice president of Merkle’s Content Solutions Group and led a team that further established Merkle’s proprietary data solutions and offers. He has also served as co-leader of the company’s Quantitative Marketing Group, a core pillar of Merkle’s future growth strategy.
Prior to joining Merkle in 2006, Craig had a long career at Metromail and Experian, which acquired Metromail in the late 1990s. Among his positions there, he was director of market development for Metromail’s data assets, director of interactive marketing, vice president of data licensing, and various sales management positions. Craig joined Merkle after serving as vice president of direct sales for Experian Marketing Services.
