Email has gained widespread adoption as a marketing medium among leading companies today; however few marketers have fully integrated or optimized this powerful channel due to a number of common reasons, including:
- Limited resources monopolized by tactical production issues
- Too little focus on analytics, program design and measurement
- Lack of an email address acquisition and channel development strategy
- Email deliverability issues and difficulties in managing ISP relations
- Complexities associated with managing data and content
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Interactive Services
Our Interactive Services provide a full-service solution with core competencies in analytics, strategy, creative, and technology. We partner with clients to create integrated email and online marketing solutions that drive customer acquisition, retention, and loyalty within multi-channel environments. We offer flexible engagement models to meet a range of client needs, from full-service agency models to technology and operations outsourcing.
