Lanham, Md. -- May 2, 2007 -- Merkle (www.merkleinc.com), a leading database marketing agency, today announced that it ranks in the top 20 of U.S.-based marketing agencies and in the top 50 of marketing agencies worldwide. The rankings were published this week in the April 30 issue of Advertising Age magazine. The magazine’s “2007 Agency Report” ranks marketing and advertising companies according to their 2006 revenue.
With 2006 revenue of $149.5 million, Merkle’s revenue grew 38.4 percent from 2005 levels. This growth places Merkle in the number 8 slot on Advertising Age’s Top 50 Direct Marketing Agencies list. Merkle also ranks number 15 among the Top 50 U.S. Marketing Services Agencies, moving up from its position of number 23 the previous year. Among the Top 50 Marketing Organizations Worldwide, Merkle ranks number 31 and is listed among agencies based in London, Tokyo, Paris, Melbourne and other major cities.
Merkle President and CEO, David Williams, said, “Merkle’s growth throughout 2006 was largely driven by high demand for our core strategic offerings from many of the nation’s most recognized corporations and nonprofit organizations. Our clients are embracing the belief that to achieve the highest return on marketing investment requires the application of left-brain quantitative insight to their marketing programs.”
Williams continued, “The report published by Advertising Age provides new data supporting a major trend -- that marketers are shifting their priorities from traditional advertising approaches and turning to analytically driven strategies enabled by facts and actionable marketing intelligence. Data-driven marketing addresses many of the challenges faced by marketers today and helps ensure that brands and messages are heard above the noise.”
For the report, Advertising Age defined revenue as the sum of agency fees; markup on materials and services; and commissions on media billings.
About Merkle
Merkle is one of the nation’s largest and fastest-growing database marketing agencies. Through its quantitative, information-based marketing approach, Merkle helps its clients maximize their return on marketing investments. Merkle provides customer strategy, business intelligence and analytics, data sourcing, media targeting and measurement, creative and production management, and marketing technology solutions to Fortune 1000 companies and major nonprofit organizations. With over 800 employees, the privately held corporation is headquartered near Washington, D.C. in Lanham, Maryland with additional locations in Boston, Chicago, Denver, Philadelphia, San Francisco, Seattle and Hagerstown, Maryland. For more information, contact Merkle at 1-877-9-MERKLE or visit www.merkleinc.com.
