Our approach blends left and right brain disciplines; data and analytics ensure that strategic program design and measurement are on target, while customer-centric creative design and messaging ensure communications are engaging and relevant.
Achieving true market differentiation for our clients requires powerful technology. At the core of our technology offerings is Merkle KnowledgeMail™, an integrated suite of products, supported by custom development and integration services. When combined with our industry leading Merkle Knowledge Center™ database marketing platform, the Merkle KnowledgeMail solution gives our clients the ability to deploy multi-touch, interactive campaigns that integrate email, direct mail, RSS, SMS, subscription centers, micro-sites and telemarketing into a seamless communication stream driven by consumer preferences and behavior.
Consulting Services
Strategic Planning, Segmentation Strategy, Internal and Competitive Program Review, Product Ideation and Roadmap Development, Governance and Operating Model Development,
Program Management
Creative Services
Creative Concepting, Graphic Design and Art Direction, Copywriting, Information Design & Architecture, Usability Research, Media Production
Analytics and Research Services
Email Acquisition Modeling, ROI Insights, Information & Data Audit, Data Overlays & Augmentation, Advanced Analytics, Primary and Qualitative Research, A View from the Inbox™ Research
Delivery Platform Services
- Merkle KnowledgeMail Platform - Campaign Management, Deliverability, Content Management, Integration with Merkle Knowledge Center™
- Multi-Channel Delivery - Email, RSS/IRSS, SMS, Microsite/Landing Pages
- Full Service and Collaborative ASP
Custom Development Services
Database Integration, Subscriber Management Interface/Database Development, Custom Application Development, Systems Integration (CRM, POS, Web Analytics, etc.)
