Our Strategic Consulting Services are backed by years of industry experience. Our strategic consulting group bridges the gap between database marketing strategy and implementation. Merkle's marketing analysts and consultants develop strategic opportunities based upon practical research and expert analysis that builds profitable, long-term customer relationships for our clients. Merkle’s tested methodology provides the highest possible return on your marketing investment by using research, data, and analysis to create strategies based on your goals, profit drivers, and resources.
Quantitative Marketing FrameworkSM
Merkle's database marketing methodology begins with our Quantitative Marketing Framework, which analyzes your existing marketing activities and measures them against the best practices within your industry. Through our extensive marketing research and analytical expertise, we have been able to identify this structure as the foundation for strong data-driven marketing solutions and business decisions.
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Quantitative Marketing Framework
This diagram outlines the many factors that we take into account when developing a database marketing strategy for our clients. Real-world factors like your corporate strategy need to be analyzed alongside your marketing goals and budgetary constraints. All of these elements must be considered to develop the most effective marketing strategy possible.
Strategic Engagement Process (SEP)
Our Strategic Engagement Process (SEP) is a comprehensive process for managing an engagement that you can then utilize in your marketing priorities and programs. The SEP takes the foundation created by the Quantitative Marketing Framework and moves from marketing strategy to implementation. This process analyzes each element of your database marketing strategy against all of the factors from the Quantitative Marketing Framework, and once the numbers match up for the highest possible return on your investment, a project plan is created. Each decision is based on expert analysis and how it will affect the results.
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Strategic Engagement Process
