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March 10, 2009
1:00 PM - 2:00 PM ET
Speaker: John Lee - Vice President & Client Group Leader
Organizations with a distributed sales and marketing function—like those in the automotive, insurance and financial advisory industries—struggle to implement the same marketing practices enjoyed by industries with more centralized customer and prospect databases, like retail and financial services. The good news for distributed organizations is that the traditional marketing solutions — technology, business process and organizational aspects—can be adapted to meet their unique needs. This webinar describes how a process Merkle calls Distributed Marketing Optimization can help guide organizations through the definition, implementation and execution of solutions to their sales and marketing business challenges.
Learn how a Distributed Marketing Optimization Process can help you:
- Develop more effective and productive marketing efforts via greater insight and measurement of sales activity
- Increase integration across sales and marketing channels to ensure more consistent branding and more effective customer contacts
- Improve sales cycles with timely follow-up from inquiries and campaign responses
