UGG Rewards: Getting to Know Your Customers through Engagement
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
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Tis the "Giving" Season: 6 Takeaways from Giving Tuesday 2018
The 2018 holiday giving season kicked off on November 27th with Giving Tuesday, the annual day dedicated to charitable philanthropy. Here are six insights from our observations about this year's big day.
Read Blog PostThe Unified Customer Experience Strategy and Why It Matters to Marketers, Part 2
Executing a unified customer experience strategy requires having the right marketing technology tools to create a single customer view, analyze disparate streams of data, and most importantly, automate decisioning.
Read Blog PostLimiting Customer Match was a Move Google Probably Needed to Make
Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.
Read Blog PostTweets
EmblemHealth’s 2018 Medicare Annual Enrollment Case Study
View our on-demand webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing.
Why DMP Plus AI Means More Accurate Decisioning
The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.
Getting Together for the Holidays
Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term? Or are they focusing too narrowly on short-term incremental sales?
Financial Modeling Guidelines for Loyalty Programs
In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.
