Put People First with the Marketing Imperatives
Digital Marketing Report: Q1 2019
2019 Loyalty Barometer Report
Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
Are You Using Your Data or Hoarding It?
The Experience Impact
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Who We're Working With
What We Think
Canon Integrates Marketing Database with Google Cloud Platform to Gain Single View of Customers
Canon redesigned its entire B2C strategy and developed a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers initiative.
Experience is Key, and Other Insights from Merkle Summit 2019
As we wrap up Merkle's 2019 Executive Summit, there were some prominent takeaways that brands should take note of.
2019 Loyalty Barometer Report
Our second annual barometer report will keep loyalty marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.
Key Principles for a Successful CDP Adoption
The marketing world has seen a rapid uptick in the interest and adoption of CDPs, however, successful implementation depends on several factors. Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle, discusses the key tenets marketers should keep in mind when planning for this.
Why Modern B2B Marketers Must Connect Professional and Personal
For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.
