Put People First with the Marketing Imperatives
Digital Marketing Report: Q2 2019
2019 Loyalty Barometer Report
Canon Integrates Marketing Database with Google Cloud Platform
Are You Using Your Data or Hoarding It?
The Experience Impact
We Manage
150
+
marketing databases
3.7
B
customer records
1.7
B
in global digital media
We Deliver
10,000
analytic models
12
B
personalized emails
150,000
campaigns
Latest Awards
Who We're Working With
What We Think
Experience is Key, and Other Insights from Merkle Summit 2019
As we wrap up Merkle's 2019 Executive Summit, there were some prominent takeaways that brands should take note of.
10 Key Principles for Successful CDP Adoption
With the marketplace for Customer Data Platforms (CDPs) already crowded, here are 10 things you should know about CDP adoption before you start the process.
Canon Integrates Marketing Database with Google Cloud Platform
Canon redesigned its entire B2C strategy and developed a 360-degree view of the customer, generating insights, and setting up marketing channels for meaningful interaction with customers initiative.
Why Modern B2B Marketers Must Connect Professional and Personal
For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.
