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Merkle Releases its Q4 2017 Digital Marketing Report
One of the highlights of the Q4 2017 Digital Marketing Report (DMR) is the investment and subsequent growth of Instagram and Amazon. With strong targeting capabilities and the potential to roll out advertising to features, Instagram spend will likely continue to grow meaningfully for the foreseeable future.
Latest from Our Blog
Today's Technology Fuels Tomorrow's Loyalty
As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.Read Blog Post
Personas and Creative Versioning in the Age of Big Data
Most companies need significant improvements to their traditional persona-based approach, beginning with leveraging what matters in the digital world; measured behaviors, correlation and causation, and decision motivators.Read Blog Post
Get your Submissions Ready! Baidu Officially Supports AMP in its Webmaster Tools
For global brands who want to gain a more prominent presence on Baidu, the dominant Chinese search engine, this is really good news. If the site is already implemented with AMP framework, developers no longer need to make extra efforts to create an MIP variant. For sites that have not yet leveraged any of those technologies, the decisions are now a little easier to make since Google’s AMP is being forged into the standardized solution even in this territory it has no presence in.Read Blog Post