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Latest from Our Blog
Merkle Q3 2018 Digital Marketing Report Released
The Q3 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.
Read Blog PostCrawl, Walk, Run Approach to Identity Resolution, Part 3: Making Strides
The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.
Read Blog PostTalking Personalization, Part 4
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Read Blog PostTweets
EmblemHealth’s 2018 Medicare Annual Enrollment Case Study
View our on-demand webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing.
Why DMP Plus AI Means More Accurate Decisioning
The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.
Getting Together for the Holidays
Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term? Or are they focusing too narrowly on short-term incremental sales?
Financial Modeling Guidelines for Loyalty Programs
In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.
