Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.

Amazon is once again participating in Google Shopping in the United States.

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.