TRUTH IN DATA
PROOF IN PERFORMANCE

It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.

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The Q4 2017 Digital Marketing Report

Merkle Releases its Q4 2017 Digital Marketing Report

One of the highlights of the Q4 2017 Digital Marketing Report (DMR) is the investment and subsequent growth of Instagram and Amazon. With strong targeting capabilities and the potential to roll out advertising to features, Instagram spend will likely continue to grow meaningfully for the foreseeable future.

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Latest from Our Blog

A.B.T.: Always Be Testing Your Marketing Efforts

Categories: Personalization

I can't stress enough how important it is to always be testing in your marketing campaigns. Whether it be creative, audience, format, or offer, developing a test and learn plan with your client is a necessity if you want to keep growing and evolving. Here are some tips on how to get started, along with key milestones for planning.

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How Using a DMP Helps Website Personalization

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

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Finding the Why: Understanding Rate vs. Mix in Your Data

Categories: Data and Analytics

If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.

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