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It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.

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Latest from Our Blog

What Does the Future Hold for Peer Reviewed Medicine?

Categories: Health

Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.

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Are You Using Your Data or Hoarding It?

Categories: Data and Analytics

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.

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