It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.

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Latest from Our Blog

Here’s What to Expect at the 2018 MarTech West Conference

Categories: Marketing Technology

Are you attending the MarTech West Conference, which starts today and runs from April 23-25, 2018 in San Jose, CA? This is Merkle’s first time participating as we’ve had many clients give the event enthusiastic reviews.

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Merkle Q1 2018 Digital Marketing Report Released

We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.

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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

Categories: Customer Strategy

This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.

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