Dentsu Aegis Network Singapore’s Guide for Marketers provides essential insight and counsel that marketers can take to safeguard business performances amid the COVID-19 pandemic. Get the full report now.

The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many of its official sponsors fail to maximize their advertising investments with digital support. Some even lose visibility in search and social to savvy competitors that engage interested, second-screen searchers during the game.

In this award-winning report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — organic and paid social, paid search, SEO, and display.

In 2018, Facebook accounted for 21.8% of total digital ad spending — the second highest share of revenue behind Google and the only paid social company to crack the top five.

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