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Latest from Our Blog

Crawl, Walk, Run Approach to Identity Resolution, Part 3: Making Strides

Categories: Marketing Technology

The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.

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Talking Personalization, Part 4

Categories: Data and Analytics

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.

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