Marketing Imperatives 2019
Digital Marketing Report: Q4 2018
2019 Loyalty Barometer Report
A Marketer's Guide to Identity Resolution
Are You Using Your Data or Hoarding It?
Why Creative is Essential in Personalization
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Who We're Working With
What We Think
2019 Loyalty Barometer Report
Our second annual barometer report will keep loyalty marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.
Rapid Audience Layer - Merkle’s Entry-level and Affordable Data Management Solution
Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database? If you answered “yes” to these common marketing challenges, Merkle’s Rapid Audience Layer (RAL) is the solution for you.
Google Dominates US Paid Search – Can It Be Toppled?
Google has long been the most dominant US search engine. How did it get to its current position, and is there any chance it might fall?
Identity management investment can pay off, here’s how
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program.
Digital Bowl Report VI
Top brands featured in this year's report include: Amazon, Avocados from Mexico, Budweiser, Doritos, Expensify, Mint Mobile, Sprint, Stella Artois, Verizon, and more.
