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Talking Personalization
People interpret personalization in various ways. At Merkle, we think about personalization as an ongoing exchange, not just a one-time project.
Read Blog PostHow to Manage Leads Intelligently
Ultimately, how you manage leads can be the difference between success and failure.
Read Blog PostBeyond Price Wars: Using Copay Programs to Drive Adoption
The use of co-pay or coupon cards are typically considered for prescription drugs farther along in their lifecycle, when there are either new entrants in the category or when generics of less-expensive biosimilar products become available. A logical thought in the latter case is “all else being equal, a patient and prescriber will prefer the branded product.”
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Facebook’s Data Privacy Changes and What You Need to Know
A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users. Because of the scale and reach of Facebook, any changes the social network makes are bound to have massive implications for the brands that leverage the platform to reach their customers.
Loyalty Outlook 2018
Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business environment. Loyalty Outlook 2018 covers the topics of emotional loyalty; loyalty strategy; data and privacy — with key challenges and opportunities featured in a series of articles.
The Evolving World of Omni-Channel Orchestration
For marketers, the ability to connect online and offline customer touchpoints and execute true omni-channel marketing strategies is relatively new to the scene. Even so, the discipline is evolving at a rapid pace, as available media, channels, devices, and platforms come and go.
Digital Marketing Report: Q1 2018
Download the Q1 report to learn about how Facebook ad spend has weather recent headlines, if investment in Amazon ads has sustained its impressive growth rates, and what factors drove a slowdown in organic search visits.
