Amazon has launched two new features to search advertisers: new Sponsored Product targeting options and portfolios. Learn more with this article from Merkle.

Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database? If you answered “yes” to these common marketing challenges, Merkle’s Rapid Audience Layer (RAL) is the solution for you.

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

As more data is readily available, teams often struggle with not only the sheer volume of data, but also identifying a single place to house it. The solution? Utilizing a centralized storage platform.