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Company Pulse

Columbus in Australia joins the Merkle family

Global performance marketing agency Merkle launches in Australia

Merkle launches in Australia, with Dentsu Aegis Network agency Columbus becoming Columbus, a Merkle Company. Columbus’ team of nearly 100 performance, experience and data marketing experts add immediate and significant scale to Merkle in the local market.

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Latest from Our Blog

Merkle Q1 2018 Digital Marketing Report Released

We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.

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Three Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them

Categories: Customer Strategy

This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.

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Three Reasons Brands Can't Afford to Ignore Millennial Women

Categories: Customer Strategy

Millennials now hold more purchasing power than any other segment. But, when you consider the fact that women control or influence as much as 85 percent of overall US spending power, the female segment has certainly earned some extra attention. Here are three tips that will help you better understand and engage this highly valuable cohort.

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