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Latest from Our Blog

Talking Personalization, Part 5: Financial Services

Categories: Personalization

In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.

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Early Numbers Show Little Movement in Close Variant Share of Google Exact Match Traffic

New Google exact match close variants are upon us. How prevalent are they in advertiser search query reports so far?

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3 Steps for Segmentation Success

Categories: Customer Strategy

Although the concept of segmentation can be basic in nature, transitioning from idea to action can get complicated if key details are overlooked. This can result in an overpriced variable in a consumer database that is never seen or heard from again.

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