It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.

Exclusive Resorts Website Redesign

We built and launched a new responsive site on time and on budget, generating an increase in digital leads and decreases in cost per lead.

See what else we're working on:

Company Pulse

The Q4 2017 Digital Marketing Report

Merkle Releases its Q4 2017 Digital Marketing Report

One of the highlights of the Q4 2017 Digital Marketing Report (DMR) is the investment and subsequent growth of Instagram and Amazon. With strong targeting capabilities and the potential to roll out advertising to features, Instagram spend will likely continue to grow meaningfully for the foreseeable future.

Read Press Release

Latest from Our Blog

How Using a DMP Helps Website Personalization

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Read Blog Post

Finding the Why: Understanding Rate vs. Mix in Your Data

Categories: Data and Analytics

If you envision two major reasons for change (rate vs. mix) in the digital world, you can use data to inform where you should start by limiting your options as opposed to looking at everything simultaneously.

Read Blog Post

Nationwide Financial and Merkle Win Marketer Quarterly's Best Cross-Channel Campaign - Financial Services

Categories: Financial Services

We are thrilled to announce Nationwide Financial in partnership with Merkle have been awarded Marketer Quarterly’s Best Cross-Channel Campaign for Financial Services.

Read Blog Post