UGG Rewards: Getting to Know Your Customers through Engagement
UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.
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Company Pulse
Dentsu Aegis Network builds Merkle’s capability and scale with acquisition of Filter
Latest from Our Blog
Talking Personalization, Part 7: High Tech
In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.
Read Blog PostWhat the Recent Consolidation of Verizon Media Search Ads Under Bing Ads Means for the Stakeholders
With Bing Ads set to soon become the sole ad platform for search across Bing, Yahoo and AOL, we take a look at how this change stands to impact the key players across the industry.
Read Blog PostIn Pursuit of Pharma Marketing Excellence: Operational Success in 2019
The final stages of maximizing your pharma marketing spend come down to operational excellence. But how do you measure the results?
Read Blog PostTweets
EmblemHealth’s 2018 Medicare Annual Enrollment Case Study
View our on-demand webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing.
Why DMP Plus AI Means More Accurate Decisioning
The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.
Getting Together for the Holidays
Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term? Or are they focusing too narrowly on short-term incremental sales?
Financial Modeling Guidelines for Loyalty Programs
In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.
