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It's only possible to build relationships with people you know. That's people-based marketing — identifying real people, leveraging the data behind them to create personalized experiences, and then relentlessly measuring that over time.

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Latest from Our Blog

Are You Using Your Data or Hoarding It?

Categories: Data and Analytics

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.

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Facebook - What's Next and How to Plan for It?

Categories: Nonprofits

As a fundraiser, you understand that your duty is to be a good steward and always act with accountability and integrity toward your donors. Facebook is now faced with a very similar challenge, as it works to rebuild trust, while still delivering on its business model’s promise of personalized experiences.

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