Experiences Matter: Digital Trends For Nonprofit Marketers
It’s no secret that today’s customers need an engaging and personal experience to capture their attention. So, what does this mean for nonprofits? The answer: everything. The fact of the matter is that donors are consumers, and nonprofits face the same competition for attention and have an increased expectation for customer experience.
While fewer of your donors might be playing Fortnite, there’s probably more overlap than you think; St. Jude and American Cancer Society, among others, have embraced the gaming trend as a platform for fundraising.