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Latest from Our Blog

Talking Personalization, Part 4

Categories: Data and Analytics

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.

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How Identity Resolution Enhances a Customer Data Platform

Categories: Marketing Technology

The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.

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How does Machine Learning Fit into Content Optimization?

Categories: Data and Analytics

Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.

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