Here are three common Adobe Experience Manager pitfalls to avoid so you can deliver a better experience for your customers and work more effectively for your brand.

It’s no secret that today’s customers need an engaging and personal experience to capture their attention. So, what does this mean for nonprofits? The answer: everything. The fact of the matter is that donors are consumers, and nonprofits face the same competition for attention and have an increased expectation for customer experience.

While fewer of your donors might be playing Fortnite, there’s probably more overlap than you think; St. Jude and American Cancer Society, among others, have embraced the gaming trend as a platform for fundraising.

We helped a global family entertainment company transition to a holistic CRM solution, enabling advanced campaign reporting and crucial business intelligence.