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Latest from Our Blog
How to Manage Leads Intelligently
Ultimately, how you manage leads can be the difference between success and failure.Read Blog Post
Beyond Price Wars: Using Copay Programs to Drive Adoption
The use of co-pay or coupon cards are typically considered for prescription drugs farther along in their lifecycle, when there are either new entrants in the category or when generics of less-expensive biosimilar products become available. A logical thought in the latter case is “all else being equal, a patient and prescriber will prefer the branded product.”Read Blog Post