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Make your ... customer experience, media performance, marketing technology, CRM, and loyalty ... get along.

UGG Rewards: Getting to Know Your Customers through Engagement

UGG Rewards has experienced across-the-board increases in all KPIs for members, including average order value, frequency of engagement and sales frequency.

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Dentsu Aegis Network builds Merkle’s capability and scale with acquisition of Filter

Latest from Our Blog

Talking Personalization, Part 7: High Tech

Categories: Personalization

In part seven of the Talking Personalization Series, we discuss how the industry is working to deliver more personalized experiences in our discussion with Michael McLaren EVP, High Tech Vertical Lead at Merkle.

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What the Recent Consolidation of Verizon Media Search Ads Under Bing Ads Means for the Stakeholders

With Bing Ads set to soon become the sole ad platform for search across Bing, Yahoo and AOL, we take a look at how this change stands to impact the key players across the industry.

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In Pursuit of Pharma Marketing Excellence: Operational Success in 2019

Categories: Health

The final stages of maximizing your pharma marketing spend come down to operational excellence. But how do you measure the results?

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