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Make your ... customer experience, media performance, marketing technology, CRM, and loyalty ... get along.

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Latest from Our Blog

Why DMP Plus AI Means More Accurate Decisioning

Categories: Data and Analytics

The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.

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Driving Better Performance Through SEM & Display Collaborations

How can paid search and display advertising management teams work together to drive better performance? This post highlights several specific tactics.

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Today's Lead Generation in Wealth Management is Still About Relationships

Categories: Wealth Management

Wealth management firms know first-hand the importance of client relationships to their business and often depend on those relationships to generate referrals. 

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