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Merkle Q2 2018 Digital Marketing Report Released
Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.
Read Blog PostIs Google Cloud Right For You?
It’s the number-one goal of any company: creating experiences across channels to maximize the acquisition of new and the retention of existing customers. To do so, marketers must take a step back and look at the entire ecosystem that is part of the experience; make sure technologies are in place, communicate with each other, and then execute the experience.
Read Blog PostOver a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.
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Facebook’s Data Privacy Changes and What You Need to Know
A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users. Because of the scale and reach of Facebook, any changes the social network makes are bound to have massive implications for the brands that leverage the platform to reach their customers.
Loyalty Outlook 2018
Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business environment. Loyalty Outlook 2018 covers the topics of emotional loyalty; loyalty strategy; data and privacy — with key challenges and opportunities featured in a series of articles.
The Evolving World of Omni-Channel Orchestration
For marketers, the ability to connect online and offline customer touchpoints and execute true omni-channel marketing strategies is relatively new to the scene. Even so, the discipline is evolving at a rapid pace, as available media, channels, devices, and platforms come and go.
Digital Marketing Report: Q1 2018
Download the Q1 report to learn about how Facebook ad spend has weather recent headlines, if investment in Amazon ads has sustained its impressive growth rates, and what factors drove a slowdown in organic search visits.
