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Talking Personalization, Part 5: Financial Services
In this series, we’ve interviewed technical, creative, data, and process experts at Merkle to gain insight into how organizations are creating more personalized experiences. This interview offers an industry-specific view of what is happening in the financial services industry as it relates to personalization with Paul Evers, EVP.
Read Blog PostEarly Numbers Show Little Movement in Close Variant Share of Google Exact Match Traffic
New Google exact match close variants are upon us. How prevalent are they in advertiser search query reports so far?
Read Blog Post3 Steps for Segmentation Success
Although the concept of segmentation can be basic in nature, transitioning from idea to action can get complicated if key details are overlooked. This can result in an overpriced variable in a consumer database that is never seen or heard from again.
Read Blog PostTweets
EmblemHealth’s 2018 Medicare Annual Enrollment Case Study
View our on-demand webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing.
Why DMP Plus AI Means More Accurate Decisioning
The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.
Getting Together for the Holidays
Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term? Or are they focusing too narrowly on short-term incremental sales?
Financial Modeling Guidelines for Loyalty Programs
In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.
