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Latest from Our Blog

Three Critical Ways to Revolutionize Your Pharma Email Approach

Categories: Health Email

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.

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Why Creative is Essential in Personalization

Categories: Personalization

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.

Those moments are few and far between today, with the vast majority of advertising considered boring, non-engaging, and even worse — irrelevant.

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