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Latest from Our Blog
Why DMP Plus AI Means More Accurate Decisioning
The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.
Read Blog PostDriving Better Performance Through SEM & Display Collaborations
How can paid search and display advertising management teams work together to drive better performance? This post highlights several specific tactics.
Read Blog PostToday's Lead Generation in Wealth Management is Still About Relationships
Wealth management firms know first-hand the importance of client relationships to their business and often depend on those relationships to generate referrals.
Read Blog PostTweets
Digital Marketing Report: Q2 2018
Are you reaching the right people? Learn more about performance media and get the tools you need to make smarter media investments.
Amazon Prime Day 2018: Trends, Notes, and Learnings from Another Record-Breaking Event
Examining Amazon ads performance for Merkle advertisers, several trends emerged to take note of.
Loyalty Outlook 2018
Over the past several months, Merkle examined how brands in different industries can keep pace with the evolution in loyalty solutions by adopting strategies specific to their unique business environment. Loyalty Outlook 2018 covers the topics of emotional loyalty; loyalty strategy; data and privacy — with key challenges and opportunities featured in a series of articles.
The Evolving World of Omni-Channel Orchestration
For marketers, the ability to connect online and offline customer touchpoints and execute true omni-channel marketing strategies is relatively new to the scene. Even so, the discipline is evolving at a rapid pace, as available media, channels, devices, and platforms come and go.
