Download the 2020 Marketing Imperatives
Take Ownership of Customer Identity: Insights from Merkle’s 2020 Marketing Imperatives
Digital Marketing Report: Q4 2019
Customer Engagement Report
Canon Integrates Marketing Database with Google Cloud Platform
Avoiding the 10 Most Common AEM Fails
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The Digital Bowl Report VII
The Super Bowl is one of the most high-profile marketing opportunities of the year, yet many of its official sponsors fail to maximize their advertising investments with digital support. Some even lose visibility in search and social to savvy competitors that engage interested, second-screen searchers during the game.
In this award-winning report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — organic and paid social, paid search, SEO, and display.
The Facebook Audience Playbook
In 2018, Facebook accounted for 21.8% of total digital ad spending — the second highest share of revenue behind Google and the only paid social company to crack the top five.
Expanding Guardrails for the Customer-Centric Health Revolution
The California Consumer Privacy Act (CCPA) looms as the first general consumer privacy law that will affect all domestic US industries, including healthcare.
Customer Engagement Report
Get cross-industry analysis of marketing statistics and trends in addition to articles and case studies to help you make better business decisions.
