Transamerica’s Approach to Personalization: Unifying Data to Fast-Track Sales
Transamerica needed to better understand its customers’ journeys to personalize interactions across channels and media and inform the sales process. Accomplishing this meant integrating their offline and online marketing data in one place to create a single view of their customers’ behaviors. In addition, it required new capabilities, including a shift from manual to automated processes in a single system. The result: a data driven environment that fuels analytics and 1:1 customer experiences that empower the sales teams with better leads.
Interpreting Consumer Readiness for “Business as Usual”
Did you know that half of consumers think brands should continue to acknowledge the crisis and believe normal marketing is not appropriate while the other half feel the opposite? What’s a marketer to do in this circumstance?
The Myths (and Truths) of Agile Marketing: Keep Your Journey on Track
There’s never been a better time for marketers to strive for agility, collaboration and efficiencies. Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so. This should create a boom in agile marketing across enterprises over the next two years. Still, many marketers have not anticipated the complexity of implementation.