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Latest from Our Blog
Talking Personalization, Part 4
In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Read Blog PostHow Identity Resolution Enhances a Customer Data Platform
The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.
Read Blog PostHow does Machine Learning Fit into Content Optimization?
Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.
Read Blog PostTweets
EmblemHealth’s 2018 Medicare Annual Enrollment Case Study
View our on-demand webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing.
Why DMP Plus AI Means More Accurate Decisioning
The goal of marketing is to provide the best offer to the right customer at the right time. Decisioning based on sound data helps marketers achieve the most ROI, relying mainly on first-party data. Today’s DMPs (Data Management Platforms) provide great quality data combined with artificial intelligence systems.
Getting Together for the Holidays
Holiday promotions are as much a part of the season to retailers and shoppers as candy canes, the Macy’s parade, and reruns of It’s a Wonderful Life. But are retailers fully leveraging their holiday promotions to develop ongoing customer relationships that pay off long-term? Or are they focusing too narrowly on short-term incremental sales?
Financial Modeling Guidelines for Loyalty Programs
In this paper, we will share some of our best practices and structural elements of how our loyalty strategy team models programs.
