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Latest from Our Blog
How Identity Resolution Enhances a Customer Data Platform
The purpose of a CDP is to collect all available customer data, first, second, and third-party, batch or streaming into one central location to serve marketing needs; all in real time. The ideal CDP is a tool for receiving both your known customers and anonymous, digital customers.Read Blog Post
How does Machine Learning Fit into Content Optimization?
Good content creation always considers audience or business interest with specific problems. As a content marketer, it’s worth your while to embrace the approaches covered here to engage your audience in a relevant and meaningful way.Read Blog Post
The Key to Omni-Channel is Containers
How do you communicate from the central decision hub to each of your various channels, many of which have different interfaces and different needs? It sounds like a tricky problem, but the answer could be quite simple: Use containers.Read Blog Post