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Company Pulse
Global performance marketing agency Merkle launches in Australia
Merkle launches in Australia, with Dentsu Aegis Network agency Columbus becoming Columbus, a Merkle Company. Columbus’ team of nearly 100 performance, experience and data marketing experts add immediate and significant scale to Merkle in the local market.
Latest from Our Blog
Merkle Q1 2018 Digital Marketing Report Released
We are excited to announce that the Q1 2018 Merkle Digital Marketing Report is now available for download.
Read Blog PostThree Loyalty Program Challenges and How Loyalty Marketers Can Overcome Them
This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.
Read Blog PostThree Reasons Brands Can't Afford to Ignore Millennial Women
Millennials now hold more purchasing power than any other segment. But, when you consider the fact that women control or influence as much as 85 percent of overall US spending power, the female segment has certainly earned some extra attention. Here are three tips that will help you better understand and engage this highly valuable cohort.
Read Blog Post
Facebook’s Data Privacy Changes and What You Need to Know
A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users. Because of the scale and reach of Facebook, any changes the social network makes are bound to have massive implications for the brands that leverage the platform to reach their customers.
Digital Marketing Report: Q1 2018
Download the Q1 report to learn about how Facebook ad spend has weather recent headlines, if investment in Amazon ads has sustained its impressive growth rates, and what factors drove a slowdown in organic search visits.
Why Millennial Women Buy
Access the report from this exclusive study about the buying power of millennial woman, conducted by Merkle and Levo. Learn what drives this powerful cohort to purchase; find out what they look for in a brand, and hear what myths have been debunked.
Dossier 9.1
This edition provides actionable insights on topics that include Quick Answers in organic search, how to get CRM and loyalty to work together seamlessly, Google Shopping Actions, Amazon Search Ads, and using digital promotions to meet marking objectives.
