We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×


Retail & Consumer Goods Executive Exchange

July 19 & 20 - Napa Valley Marriott Hotel & Spa, Napa CA

 

Agenda Coming Soon

 

 

Shopping for Humans

Transformational marketing to capture share of heart and wallet of today’s empowered shopper

Ecommerce acceleration over the last two years has forever changed the way consumers of all ages browse, shop and buy, challenging the impact of tried-and-true retail and Consumer Goods (CG) marketing techniques. Though much of the journey has gone digital, consumers are demanding value from every touchpoint which often means an infusion of humanity (or the human touch) into the traditional purchase journey.

At Merkle’s Retail & CG Executive Exchange, you’ll learn how to leverage your greatest asset – consumer data and identity – to identify when, where and how to deliver best of breed experiences that translate in to sales for your customers at every moment in the journey.

In this two day event, we will discuss topics that will help you:

  • Get to know the consumer perspective by understanding what buyers want from retail innovation.
    • What’s next, the rise of DTC and how to approach sustainability
  • Understand how to become the architect of a connected customer experience.
    • Omni-channel marketing for hybrid shoppers, last-mile conversion and POPUS, and Know me Show me
  • Become an expert at mining your own assets for growth.
    • First-party data, New Stream Media, Optimizing messaging trends and Five things you can do today
In Our Company