Our second annual barometer report will keep loyalty marketers ahead of the curve. The current analysis reveals how consumers really feel about reward programs, where mindsets are shifting, and gives a peek into near-term trends, so brands can ensure their strategies are not only current, but remain relevant and impactful.
Rapid Audience Layer - Merkle’s Entry-level and Affordable Data Management Solution
Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database? If you answered “yes” to these common marketing challenges, Merkle’s Rapid Audience Layer (RAL) is the solution for you.