The Future of Customer Engagement: What Banking & Consumer Finance Market Leaders need to know
Banking has changed dramatically since the days of visiting the local branch a few times a week. Online and mobile banks let customers conduct most of their daily transactions without ever setting foot in a brick-and-mortar bank
Today, traditional banks have increasingly embraced digital banking. However, J.D. Power & Associates revealed that only 31 % of people think their banks are customer-centric and 71 % of consumers want a consistent experience across every channel.