Rohan Bhalla | Published on: Jan 10, 2022
The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).
Chris Baily | Published on: Sep 02, 2021
Adobe Commerce gives merchants a powerful platform to deliver compelling commerce experiences. But even with a robust platform, achieving this transformation smoothly and successfully requires an investment of time, budget, resources, and complete buy-in from the organization.
Melissa Reilly | Published on: Aug 31, 2021
Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?
Egle Mazonaite | Published on: Aug 25, 2021
Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?
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