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Blog - Attribution

Latest Posts

What is the Real ROI of Attribution?

With the advent of digital marketing and machine-based learning, technology has revived the hopes of marketers in their ability to quantify the value they and their campaigns bring back to the business.

Your Cost Per Dollar Raised Metric is Wrong

Most marketers measure the effectiveness of each fundraising channel with cost per dollar raised or income per name. Guess What? These metrics are wrong. They are not inaccurate due to lack of trying. In fact, many spend considerable effort ensuring these metrics are extremely precise. Unfortunately, precision is not the same as thing as accuracy.

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