Blog - Customer Strategy

What's new in the Retail industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

There is ample evidence and data to demonstrate both the importance and potential of virtual events in sustaining and driving growth for nonprofits.

Gamification is one way to motivate donor engagement. We can help you create a solution that fits your organization and your donors and start recapturing lost revenue.

A successful holiday campaign is one acknowledging that we must tackle this year differently. Marketers should approach holiday planning with flexibility to allow real time shifts between holiday moments, aligning to your ever-evolving customer needs.

Without a doubt, the in-housing trend has progressed to a level that will have permanent implications for the marketing ecosystem. In the first of this two-part blog series, we’ll take a closer look at the myriad factors driving more CMOs to take the in-housing route.

It has become clear that consumers prefer brands that connect with them at an emotional level especially when communications move beyond simply selling consumers products. But how can you truly enable CX?

In times of challenge, many people instinctually think short-term. Digital B2B marketers, however, would argue that approach is a mistake, especially in a time of crisis.

Different behaviors demand that brands look at customer segmentation and acknowledge that new considerations win an immediate wallet share of people who want to travel.