Join us on Wednesday June 01, 2016 at 2 PM ET as AnnaMarie Thomas, Partner Manager for Google Shopping, and Todd Bowman, Director of Feed Management at Merkle, go over three of the most important areas of focus advertisers should keep in mind when it comes to Google Shopping campaigns.
During the webinar, you’ll learn about:
- The effects of the new GTIN enforcements
- Target Customers with RLSAs and Customer Match
- How to take advantage of the mobile explosion with Local Inventory Ads (LIAs)
Google Shopping Ads are now the primary source of non-brand paid search traffic for many ecommerce brands, and in Q1 PLAs accounted for 70% of all non-brand Google search clicks for Merkle advertisers on average.
Don’t miss this must-see webinar on how to take your Shopping Campaigns to the next level and get the most out of this valuable ad format.