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Blog - Identity Resolution

Latest Posts

How to Measure Digital Audiences and Media in the Cookieless Future

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.
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Identity Resolution: How Marketers Can Get it Right

Having an identity solution is the one crucial thing that can bring your data together, deliver an accurate view of your customer, and fuel the vision you seek.
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How Merkury Adds a Better Value Exchange Between Customers and Their Brands

A lot has changed since the announcement of the death of the third-party cookie. Marketers realize the magnitude of the shift to first-part identity, as evidenced by the sizeable investments in identity resolution. Now they’re seeking to drive monetization.
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