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Blog - Marketing Cloud Platforms

Latest Posts

Build Martech for Now, Scale as You Go

The “Built for now” approach requires the prioritization of use cases that deliver the most business value.
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How to Work Technical Capabilities Into Your Cloud Strategy

At the end of cloud planning, you start to dive into the first pilot project that will launch your cloud initiative. Let's use the CDP as an example that shows how to address that first project.
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The 8-Step Approach to Cloud Strategy

Looking for a cloud roadmap for success? We will outline eight steps that marketers need to know.
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Instrumenting the AWS Cloud Migration Deployment

One of the main reasons why AWS cloud migration deployments fail is hidden deep in the underbelly of the business world - the “legacy” application.
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What a Cloud-Based Data Solution Means for Data Scientists, Marketers, and IT

Cloud computing has gained popularity due to the lower upfront capital investment, flexible cost and support models, scaling on demand, and the increasing number of platforms and services in the cloud. Here, we will share lessons and implications for data scientists, marketers, and IT looking to leverage a cloud-based data solution.
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