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Blog - Health & Wellness

Latest Posts

What Does the Future Hold for Peer Reviewed Medicine?

Would you prescribe a drug just because other doctors “like” it? There are indications that this may already be happening, and health marketers should start thinking about what that means for them.
Topic: Health

Emailing Your Customers: When Is It Too Much?

In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.
Topic: Health | Email

What Health Marketers Need to Know About 2018

Healthcare marketers are bracing for another disruptive year. From the legislative shifts coming out of Washington to CVS merging with Aetna to ever-changing advancements in the digital space, there’s a lot for healthcare brands to stay on top of.
Topic: Health

How Would You Rate Your Communications to HCPs?

It is critical to move away from an ad hoc approach incorporating email into your campaign strategy, and to take a more analytic approach to the frequency, content, cadence, and targeting of your overall email communication.
Topic:

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