Finally, there’s a relevant and repeatable use for augmented reality! Pokémon Go is officially everywhere you look. Just walk outside and the chances are that you will see it happening outside your office building or in a park.
This is part three of a three-part video series where I sit down with Bill Harvey, cofounder of TRA (TiVo Research) to discuss big, bold predictions for the television industry.
This is part two of a three-part series where I sit down with Bill Harvey, cofounder of TiVo Research (formerly TRA), to discuss the state of the evolving television industry. In this video, we discuss targeting and ROI.
Networks like NBC, CBS, or ABC sell their content to cable companies. Those cable companies then deliver that content to households via cable subscription fees. When networks sell their content, they typically include two minutes per hour of blank space within the content, or four 30-second ad spots.