We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Blog - Media & Entertainment

Latest Posts

The Psychology of Sports Fans

As we look at the picture to the left, the one thing that becomes abundantly clear is that there has got to be some strong psychology around being a hard-core fan of a sports team.

Bold Predictions for the Future of Television

We’re going to make three bold predictions about the future of television. These aren’t going to be obvious — we’re going big. I interviewed Chris Wilson, President of National Television at Rentrak, to get his prognostications. Here's what Chris had to say.
Topic: Media | Video

Addressable TV

As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.
Topic: Media | Video

How Data Trends are Impacting the Future of TV

This is the first part of a three-part video interview series. View the second part, Addressable TV, and the third part, Bold Predictions for the Future of Television, in our more recent posts.
Topic: Media | Video

Big Data: A New Journey for TV Networks

One thing is for sure: the TV network industry has seen drastic changes over the past several years. Viewers now watch content on multiple devices and platforms, ranging from network programming on cable TV to on-demand streaming on a tablet.
Topic: Media

The End of Primetime

All signs indicate that 2015 upfronts will turn even softer than the previous year’s. The overall share of TV in budgets is decreasing as advertisers keep shifting that money toward online video, search, mobile, and display.
In Our Company