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Blog - Performance Creative

Latest Posts

How to Build a Learning Agenda for Creative

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.
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Start Your Holiday Media Planning Now

How do advertisers ensure the most successful creative combinations are shown at each impression to gear up for their holiday strategy?
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How to Embrace Antifragility to Futureproof Your Business

Antifragile organizations are set up as problem solvers, so major disruptions and crises are just a more intense version of what these organizations do on a daily basis.
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Break Through the Clutter with Personalized Videos

This month, our Creative Strategist and Creative Director dynamic duo look at how companies can use personalized videos to drive greater engagement, sales, and retention.
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Demystifying Dynamic Creative Optimization (DCO)

What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?
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