Blog - Promotions & Customer Loyalty Solutions

This is a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and constantly evolving technologies — those are par for the course in the loyalty marketing world — but today’s marketplace is increasingly saturated with loyalty programs, making differentiation a difficult goal to achieve.

As technology evolves, so do consumers’ expectations — and their demands. While this may seem like common sense, or at least an inevitability of the information age, what it means for brands and retailers is that forward-leaning technology needs to be a centerpiece of your loyalty strategy.

Many companies continue to think about loyalty and CX independently, as distinct undertakings, when a more holistic, comprehensive approach would have a significant multiplier effect on both CX and loyalty initiatives.

In today’s customer-centric and data-reliant business landscape, a loyalty program is often only as good as the technology that supports it. Here's how to find a technology partner that will last.

As the 2017 holiday season quickly approaches — one that is expected to herald a 3.1 percent increase in sales over 2016 — retailers across many spend categories need the kind of loyalty program that can both retain and acquire customers… and pay dividends that go beyond the holiday season as well

Data is the key that unlocks loyalty and paves the way toward true people-based marketing. And yet for all the importance we place on data, many marketers continue to be effective at collecting it and less diligent about putting it to good use.