Blog - Search Engine Marketing

The industry is buzzing about “cookieless marketing” and the ways that it will change the way we think about digital marketing. Despite these major shifts, fear not - the fundamental marketing principles will stay the same: putting customers first, creating meaningful interactions, and driving brand loyalty.

The latest edition of the Merkle Digital Marketing Report is now available for download, complete with insights on all of the most important digital trends taking shape in Q3 2019.

Google has released its new shopping.google.com experience to signed in users, giving those that navigate directly to the page options to visit different categories, view sale items, explore featured stores, and more.

Recently, advertisers have invested more and more of their budget in social media. But what are some of these drivers that are leading to this shift?

The latest edition of the Merkle Digital Marketing Report is now available for download, complete with insights on all of the most important digital trends taking shape in Q2 2019.

Amazon Prime Day is underway, but there's no sign of the eCommerce giant in Google Shopping.

Amazon's presence in Google Shopping has increased meaningfully in the lead up to its big sales holiday. But could it be related to a recent Google update?

Google recently announced a change to the appearance of its ad labels for text ads on mobile devices. Here we examine what the early data says about the impact of this change.