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Blog - Search Engine Optimization

Latest Posts

The Key Trends in Digital Marketing in Q1 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
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Brands Turn to Digital in Super Bowl LV

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.
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Merkle Q3 2020 Digital Marketing Report Released

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.
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How Embedded YouTube Videos Can Improve Organic Traffic

Video content can often be an overlooked SEO opportunity for many websites. While quality video content can be expensive to produce, it is seemingly an untapped area for those hoping to improve their presence in the SERP.
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SEO-SEM Collaboration

Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space.
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