Blog - Shopping & Feeds

Today, Yahoo formally announced the release of Yahoo Product Ads, a new solution aimed at giving advertisers the ability to create and serve product image-based ads across Yahoo search and display. Here’s what advertisers can expect in terms of search and display capabilities.

Bing announced last week that they would begin showing Product Ads on mobile Bing searches, which couldn’t come at a better time for advertisers looking to get more out of this already quickly growing format during the holidays. However, we expect the overall impact to be slight at first for a few reasons.

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.

Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.