Taking a Modern Approach to Personalization in Retail Banking
Consumer credit and banking marketers are challenged by the sheer scale and complexity of their organizations. Consumer financial institutions are highly regulated and siloed business by nature, which has led to resistance to change and adopting new cloud-based technologies.
But with new competitors entering the fintech space, banks must innovate to survive. How can a CDP fit into this environment and accelerate these efforts?
Chief Client Officer, Merkle/CXM, Americas