Merkle is proud to sponsor Oracle's Modern Customer Experience conference taking place April 10-12 in Chicago!
The 2018 event brings together CX leaders from around the world to discuss business transformation, learn smarter customer experience strategies, and drive meaningful business results.Stop by Booth MAR-2 to learn more!
Interested in joining Merkle for dinner? We are pleased to host a tour of CH Distillery followed by dinner at Sepia. Request an invite!
Want to meet with a member of our team during Oracle Modern Customer Experience? Schedule today via[email protected]
Leveraging Customer Motivations to Drive Deeper Customer Engagement
Samsung Business is using Neuroanalytics, a combination of cognitive psychology and advanced analytics, to understand and quantify both the rational and non-rational decision-making factors that go into a purchase. By moving past self-reported attitudes and uncovering the deep-seated psychological motivators, Samsung is better targeting individuals with content that resonates and better influencing behavior. Segmenting on unique patterns of purchase motivations in the market and purposefully designing creative to activate consumers’ deepest needs has led to more meaningful interactions between the brand and customers. Samsung has seen significant KPI increases at the campaign level and in engagement overtime since roll-out.