New report recognizes dentsu’s retail media offering, featuring Merkle’s New Stream Media solution
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Dentsu International Indonesia, one of the country’s largest advertising networks, announces the launch of Merkle - a leading data-driven customer experience management (CXM) company that drives people-based marketing strategies and helps brands in creating competitive advantage through hyper-personalized experiences across platforms and devices.
Solution allows marketers to quickly deploy a cost-effective database with ability to analyze campaign performance, constituent segment behaviors, and other key variables
New report recognizes Merkle’s delivery of loyalty experience services
New roles will oversee Google technology partnerships, sales, and client solutions across dentsu
New capabilities maximize personalization outcomes across anonymous and known consumers
New solution delivers an open source infrastructure for cross-channel addressability, personalization, and measurement in a post-cookie environment