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Building Meaningful Customer Relationships Through Digital Experiences Part 5: Optimization

Original Presentation Date

Aug 25, 2021

Key Takeaways

This webinar will discuss:

  • Adapting toward an experience KPI framework
  • Developing analytics through modern measurement platforms

Detailed Overview

The key to any meaningful relationship is the ability to listen and adapt. A customer-driven marketing experience is no different, especially as customers evolve their preferences and needs more quickly than ever before. Therefore, an evergreen learning and optimization plan is critical to your digital experiences. Marketing requires brands to not only understand what is driving true ROI, but what customers are telling them about their needs and how those needs evolve over time.

Presenters

Aaron Tellier

EVP & GM, Insurance & Wealth Management, Merkle

Jennifer DeGiovanni

Senior Director, Client Strategy, Merkle

Kartik Poduval

AVP, Ugam, A Merkle Company