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How to Prepare for a Third-party Cookieless Future

Original Presentation Date

May 04, 2022

Key Takeaways

In this webinar, we discussed:

·         The APAC digital trends in 2022

·         Opportunity and challenge of digital marketing under the new normal

·         The demise of third-party cookies and what strategies to adopt

Detailed Overview

Third-party cookies were designed to anonymously store user behavior and data on websites. They have been used by advertisers for many years to track audiences and target them with highly relevant and effective ads.

With Google phasing out third-party cookies by the end of 2023, marketing leaders should expect a major shift involving personal data, and be ready to adjust their marketing and advertising strategy.

While there is no cookie-cutter solution for every marketing problem, you can join us as Adobe’s Paul Rao, Senior Solution Consultant, is joined by Eric Chin, Partner Development Lead ISV (Hong Kong & GBA), Microsoft, and Nathan Petralia, General Manager, Merkle Hong Kong, to discuss how to get better positioned to succeed in a cookieless future.

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