Allison is an innovator in loyalty design. Joining Merkle in 2016, she leads a team of retail strategists who design and execute loyalty and promotional solutions and experiences that delight and engage customers. Prior to Merkle, Allison led the loyalty practice at Accenture Interactive and was a senior loyalty and CRM consulting leader at Epsilon.
Allison Cripps |
Published on: Jul 27, 2017
When I travel for business, I often return to the same city frequently - and when I do, I usually check into my favorite hotel. No matter how many times I return to that hotel, however, the front desk agents always treat me as if it's my first stay.
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