Carly French supports Merkle’s marketing technology consulting strategy practice, focusing on marketing technology solution strategy and technology enablement. Carly has 5+ years of experience with technical marketing operations and integrations, performance marketing strategy, data management, and digital attribution methodologies. Before joining Merkle’s Technology Strategy team, Carly helped lead DISH’s marketing Tools and Technology team driving enhancements for digital acquisition technologies. Prior to that, Carly managed DISH’s Affiliate marketing program including campaign execution, business development, and digital offers.
Carly French |
Published on: May 03, 2021
With the demise of the third-party cookie closing in, companies are seeking to gather more first-party data to understand customer wants, preferences, and behaviors. This article from Carly French analyzes the type of customer preferences and how to incorporate them into marketing strategies.
Carly French |
Published on: Nov 10, 2020
Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .
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