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David Béland

Vice President, Quebec & CX Consulting, Merkle / CXM Canada
David Béland

David Beland leads the Merkle team in Quebec. David possesses vast experience in strategic consulting, market intelligence and consumer insights with an expertise in the media sector. Customer journey mapping, shopping behavior insights projects undertaken by his team help organizations optimize their omnichannel experience and help move businesses forward and be more successful and efficient.

Prior to joining Merkle, David led the strategic media research arm of dentsu Canada where he led projects to support media companies’ merger and acquisition projects, and support the launch of new media outlets that require the approval of government regulators.