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Gouthem Manakkadan

Director, Strategic Development / Operations, Merkle / CXM Canada
Gouthem Manakkadan

Gouthem Manakkadan leads Strategic Development & Operations for Merkle Canada, a role that combines commercial strategy as well as management of key strategic initiatives. His academic and professional background in commercial finance helps him identify and focus on what truly matters to companies. He truly understands how the right data, with the right methodology, and using the right technology can be the single biggest driver for understanding customers.

Prior to joining Merkle Canada, Gouthem spent 7 years in management and strategy consulting with Deloitte, where he led various projects for conducting assessments, understanding and translating functional requirements, organizing change management, re-engineering business processes, and managing large scale transformation initiatives for Fortune 500 Companies.