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Mark Ballard

Vice President, Research, Merkle
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Blog We suggest...

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Topics: Digital Marketing Channels | Feeds and Comparison Shopping | Display | Mobile | Paid Search | Product Listing Ads | Mobile | SEO | Social | Video
Blog We suggest...

Reversing Course, Amazon Testing Google Product Listing Ads, May Be Ramping Up Efforts

Authored by: Mark Ballard |
Published on: Dec 27, 2016
As a potential competitor for nearly all retailer search advertisers, Amazon had long been conspicuously absent from Google Shopping listings. That situation may be changing and it could have major ramifications for the search industry.
Topics: Digital Marketing Channels | Feeds and Comparison Shopping | Paid Search | Product Listing Ads | Mobile
Blog We suggest...

Merkle Q3 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Oct 25, 2016
We are excited to announce the release of the Merkle Q3 2016 Digital Marketing Report for download. Highlighting trends and the changes impacting the digital marketing space across SEO, paid search, display advertising, paid social and comparison shopping.
Topics: Digital Marketing Channels | Feeds and Comparison Shopping | Display | Mobile | Paid Search | Product Listing Ads | SEO | Social
Blog We suggest...

Merkle Q2 2016 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jul 26, 2016
We are excited to announce the release of the Merkle Q2 2016 Digital Marketing Report for download. Highlighting trends and changes impacting the digital marketing space, the report provides data and commentary across SEO, paid search, display advertising, paid social and more.
Topics: Digital Marketing Channels | Feeds and Comparison Shopping | Display | Mobile | Paid Search | Product Listing Ads | Mobile | SEO | Social
Blog We suggest...

Merkle Digital Marketing Report: Q1 2016 Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 19, 2016
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.
Topics: Display | Paid Search | SEO | Mobile | Feeds and Comparison Shopping | Product Listing Ads | Mobile
Blog We suggest...

Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In

Authored by: Andy Taylor, Mark Ballard |
Published on: Mar 04, 2016
For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic resul
Topics: Paid Search | SEO
Blog We suggest...

Merkle Digital Marketing Report: Q4 2015 Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jan 26, 2016
Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary across paid search, SEO, display advertising, social media and more.
Topics: About Us | Display | Paid Search | SEO | Social | Mobile | Feeds and Comparison Shopping | Product Listing Ads | Mobile
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