Matthew Mobley
Matthew leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. Merkle’s Enterprise Technology Group is focused on marketing technology innovations that enable Merkle’s clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.
He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.
Prior to joining Merkle, Matthew was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matthew established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.
Matthew was a member of the United States Air Force.
Matthew's Articles, Blog Posts, Webinars and More
The “New Normal", Year Two: Data, Privacy and Consumer Behavior
Published on: Mar 30, 2021
Be Ready for Anything in 2021 With a Modern Data Platform
Published on: Dec 17, 2020
2021 Customer Experience Imperatives Webinar Series: How to Make Data Transformation Your Foundation for CX Transformation
Published on: Dec 08, 2020
Marketing is Personal: Driving Marketing Success In The Cookieless World
Published on: May 08, 2020
The Barriers to Great Personalization
Published on: Mar 23, 2020
Why Customer Data Platforms Will Play a Role in a Post-Third-Party Cookie World
Published on: Feb 10, 2020
The Pulse of Customer Engagement (Q1 2020)
Published on: Feb 04, 2020
How CMOs Should Take on Innovation in 2019
Published on: Apr 02, 2019
Talking Personalization, Part 4: Technology
Published on: Oct 16, 2018
Operationalizing GDPR: You Didn't Know You’ve Been Doing it All Along
Published on: Jun 04, 2018
The Race To Unify: Using Marketing Technology To Drive Intelligence Into Marketing Decisions
Published on: Apr 04, 2018
Will the European MarTech Market Mirror the US?
Published on: Jul 05, 2017
Unifying Understanding of Consumer Identity
Published on: Jun 12, 2017