Michelle is a Senior Strategy Manager at Merkle and has been with Merkle since June 2018. Michelle has 15 years of marketing experience on the agency and corporate side, with a strong focus on digital strategy and execution. She’s managed smaller to large enterprise accounts across several industries including insurance, retail, technology, publishing and consumer goods.
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Michelle Braun |
Published on: Jan 28, 2019
There are many point of views and strategies on reactivating inactive email addresses. After all, it’s cheaper to retain customers than acquire new ones, and the same goes with your list. While win-back reactivation tactics can be effective in re-engaging, they don’t come without risk.
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