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Nancy Fessatidis​

Media Analytics Lead
photo of Nancy Fessatidis​

Nancy leads the day-to-day operation and delivery of media analytics solutions across multiple brands within Dentsu Aegis Network and Merkle Americas. 

She has a track record of building and transforming organizations through data analytics and operational excellence, at iconic brands such as American Express and SAP.  She has extensive experience launching data science/AI capabilities from the ground up, operationalizing them in critical business processes, scaling them through offshoring and automation to achieve growth and efficiencies.

In 2015, Nancy was recognized by the Association of National Advertisers with the Marketing Genius Award for Excellence in Analytics-Driven Strategy for her work at SAP.  

Nancy is an activist for women’s representation in business and data science, and serves as a mentor for the Female Foundry, a program that supports the development of female-founded start-ups in a more inclusive digital economy. She holds a Master’s in Operations Research from Columbia University and a Bachelor’s in Mathematics from Queens College.