Phil Marsalona supports Merkle’s marketing technology strategy practice, focusing on data-driven marketing technology solution strategy and omni-channel experience enablement. Phil has developed marketing technology roadmaps and driven vendor selections & RFP facilitation engagements for multiple fortune 500 organizations across numerous verticals including Insurance, Finance, Retail, Pharma, High-Tech.
Phil has over 10 years of marketing data and technology experience, specializing in data solutions, omni-channel execution, CDPs, and advanced analytics.
Phil Marsalona |
Published on: Oct 27, 2017
One of the most difficult tasks for a marketer is figuring out how to cut through the noise to understand one technology’s actual capabilities and its pros and cons compared to competitors. While this is certainly a critical task, many organizations approach it ineffectively.
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