Trevor Hadick is a senior analytics manager at Merkle and leads a team of managers, data scientists, and analysts who provide reporting, analysis, attribution, insights and strategic recommendations for Merkle’s media clients. Trevor’s team consults with and advises clients on ways to improve efficiency of marketing spend, effective expansion and testing of new or existing media mediums or campaigns, as well as internal business analytics transformations efforts. Currently, Trevor works in the healthcare and the travel and hospitality verticals.
Prior to working at Merkle, Trevor managed Spirit Airline’s Free Spirit loyalty program and Spirit Saver$ Club (previously named $9 Fare Club). He also worked in an internal strategy and analytics consulting role at Spirit, where he supported various marketing and product teams. Before that, he was also an early employee of Chewy, and was responsible for working on various marketing, analytics and strategy teams before Chewy’s IPO in 2019. In addition to his startup experience at Chewy, he was also the director of pricing and revenue management at a startup boutique hotel in Downtown Pittsburgh called Stay Pittsburgh.
Trevor is a graduate of Carnegie Mellon University where he received a bachelor’s degree in chemical engineering with a double major in public policy.